The early practitioners of direct response were concentrated in consumer products and services, business-to-business services, insurance providers, financial services companies, publishers and nonprofits. Today, direct response techniques and strategies are much more sophisticated, having greatly benefitted from society's enormous advances in information technology, and have been adopted in the retail, health care, telecommunications, manufacturing and pharmaceutical industries and by niche marketers of all types. Ridenour & Associates has delivered outstanding candidates for hundreds of executive and senior-level management direct marketing and integrated marketing communications positions in the United States, Canada, Europe and Asia.

Our clients range from major providers of consumer and business products and services to entertainment industry leaders and direct marketing entrepreneurs.

AAA of Northern California AT&T Argosy Gaming Company Dick Blick Company Cadmus Communications, Inc. Carolyne Roehm, Inc. Demco, Inc. Envision, EMI Experian Harrah's Entertainment, Inc. Harte-Hanks Response Management H&R Block Financial Services Hyatt International Tribune Company Johnson Publishing Company

Leo Burnett Company, Inc. Leo Burnett-Kyodo Company Ltd. (Tokyo) Merideth Corporation Metromail Corporation (Now Experian) Mosby Publishing Nissen Company Ltd. (mail order, Kyoto, Japan) Nykamp Consulting Group Official Airlines Guides-Reed Travel Group PJS Publications, Inc. Solar Communications (France) Southern New England Telephone Symantec Victoria's Secret Catologue Walt Disney Attractions